This entire journey started very simple...
I wanted to beat my perfectionism and procrastination tendencies.
Well, let me tell ya... when you allow yourself to SUCK, you really do flip perfectionism off because you're putting things out there that aren't "ready" and you become braver and braver in your creation process. So much so, you're shipping things in days!
If I hadn't done the 30 Days of Sucking challenge, I would not have shipped The Creative Business Companion so fast, or ever. And what a shame that would've been.