THE OTHER DAY I WAS TALKING TO A FELLOW CREATIVE REBEL ABOUT NICHEING...
But first things first: What IS a niche?
To niche, or niche down, is to make your brand very specific, as in covering a specific topic or bringing a specific result to a specific audience.
Anywho, so my friend was saying that she had just broadened the topics she covered and was afraid that made her brand too vague and unfocused. And since all the experts advise to do the opposite, she was worried.
A lot of us worry about this because we love a lot of things and we don't want to "super niche" like the experts advise. As a result, most of us worry that our brands are too general and unfocused, that we don't have a niche, that we're confusing our people, etc. It's a perfectly natural feeling to have.
However, worrying about it doesn't mean that we should blindly do whatever the experts tell us. Especially if you're multipassionate and nicheing down equates to getting into a super tight catwoman suit. Or a shrinking box.
So if you feel like your brand is not focused enough and you don't know how to niche it, I'd like to propose an alternative way to "niche."
