I hate selling. I hate popups, too. I even hate promoting my own articles because it feels redundant. I hate everything marketing is supposed to be about (my views differ from popular belief), and yet, I practice it daily and I'm actually loving it.

But it wasn't always like this...

For years I suffered every time I had to use facebook or linkedin. Every time someone asked me about SEO. I still suffer to this day when I meet clients who only want two things - either to get someone else to do the marketing for them or to find some magic skeleton key that will open all doors.

Aren't you tired of trying so hard and coming up with little return? Of french-kissing your site's visitors and worrying about vanity metrics? Don't you want to stop suffering and start having the time of your life?

Yeah, I've been there. And the thing is, you don't have to suffer.

Today I’m going to talk about 3 things - personality, branding, and purpose.

I see so many people struggle with their marketing, more specifically with their messaging, and that’s only because they haven’t found the focus their business needs to prosper. Once you find focus, or as I call it, your purpose, you'll be better equipped to pull clients toward you. 

Marketing is not pushing people to buy things; it’s pulling people towards you by providing value.